{"title":"athe","description":"\u003cdiv class=\"brand-content\"\u003e\u003cpicture\u003e\u003csource media=\"(max-width: 768px)\" srcset=\"https:\/\/hypercape-build.s3.ap-northeast-2.amazonaws.com\/images\/brand\/1779853974889_abb3c38c8c5d436f96b7eb87abc96a46.png\"\u003e\u003cimg src=\"https:\/\/hypercape-build.s3.ap-northeast-2.amazonaws.com\/images\/brand\/1779853971045_e87cd8ff62af40feb1272232d9a9d8a1.png\" alt=\"athe\" loading=\"lazy\" style=\"width:100%;height:auto;display:block;\"\u003e\u003c\/picture\u003e\u003c\/div\u003e\u003cdiv class=\"brand-story\"\u003e\n\u003ch3\u003eAbout athé\u003c\/h3\u003e\n\u003cp\u003e“Effectiveness First.”\u003cbr\u003e\u003cbr\u003eathé is a Korean vegan beauty brand that believes healthy beauty begins with effective skincare-first formulas.\u003cbr\u003eRooted in clean beauty values and modern skincare innovation, athé creates high-performance products that deliver visible results while remaining gentle and comfortable for everyday use.\u003cbr\u003e\u003cbr\u003eWith a philosophy centered on “Better Vegan Beauty”, athé combines advanced skincare technology, sensorial textures, and minimalist aesthetics to offer beauty products that feel effortless, modern, and authentic.\u003cbr\u003e\u003cbr\u003eathé focuses on creating products consumers genuinely crave — formulas that are effective, wearable, and seamlessly fit into daily routines.\u003c\/p\u003e\n\u003c\/div\u003e","products":[{"product_id":"athe-authentic-lip-balm-3-4g-4-colors","title":"[athe] Authentic Lip Balm 3.4g - 4 Colors","description":"\u003cp\u003eEnhances your lips with a natural, unique colors with nourishing formula contains shea butter and bontanical oils for deep hydration and lasting moisture.\u003c\/p\u003e\u003ch3\u003eKey Selling Points\u003c\/h3\u003e\u003cp\u003eVegan tinted lip balm with buildable color payoff\u003cbr\u003eSmooth melting texture with comfortable adherence\u003cbr\u003eMoisturizing formula enriched with plant-derived oils\u003cbr\u003eCreates a natural glossy finish without stickiness\u003cbr\u003eDaily wearable MLBB-inspired shade spectrum\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003e01 Authentic:\u003cbr\u003eDiisostearyl Malate, Hydrogenated Polyisobutene, Squalane, Trimethylsiloxyphenyl Dimethicone, Octyldodecanol, Pentaerythrityl Tetraisostearate, Dipentaerythrityl Tetrahydroxystearate\/Tetraisostearate, Microcrystalline Wax, Phytosteryl\/Isostearyl\/Cetyl\/Stearyl\/Behenyl Dimer Dilinoleate, Synthetic Wax, Paraffin, Polyethylene, Phytosteryl Macadamiate, Silica Dimethyl Silylate, Cera Microcristallina, Tocopheryl Acetate, Red 27 (CI 45410), Caprylyl Glycol, Glyceryl Caprylate, Polyglyceryl-2 Triisostearate, Red 28 Lake (CI 45410), Titanium Dioxide (CI 77891), Red 6 (CI 15850), Yellow 5 Lake (CI 19140), Polyglyceryl-2 Diisostearate, Water, Madecassoside, Butylene Glycol, Glycerin, Tocopherol, Sucrose Palmitate, Hydrogenated Lecithin, 1,2-Hexanediol, Macadamia Integrifolia Seed Oil, Olea Europaea (Olive) Fruit Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Vitis Vinifera (Grape) Seed Oil, Prunus Persica (Peach) Fruit Extract, Prunus Persica (Peach) Flower Extract\u003c\/p\u003e\u003cp\u003e04 Brave:\u003cbr\u003eHydrogenated Polyisobutene, Diisostearyl Malate, Squalane, Trimethylsiloxyphenyl Dimethicone, Octyldodecanol, Pentaerythrityl Tetraisostearate, Dipentaerythrityl Tetrahydroxystearate\/Tetraisostearate, Microcrystalline Wax, Phytosteryl\/Isostearyl\/Cetyl\/Stearyl\/Behenyl Dimer Dilinoleate, Synthetic Wax, Paraffin, Polyethylene, Phytosteryl Macadamiate, Silica Dimethyl Silylate, Polyglyceryl-2 Triisostearate, Cera Microcristallina, Yellow 6 Lake (CI 15985), Yellow 5 Lake (CI 19140), Red 28 Lake (CI 45410), Red 7 Lake (CI 15850), Polyglyceryl-2 Diisostearate, Tocopheryl Acetate, Red 6 (CI 15850), Caprylyl Glycol, Glyceryl Caprylate, Red 27 (CI 45410), Water, Madecassoside, Butylene Glycol, Glycerin, Tocopherol, Sucrose Palmitate, Hydrogenated Lecithin, 1,2-Hexanediol, Macadamia Integrifolia Seed Oil, Olea Europaea (Olive) Fruit Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Vitis Vinifera (Grape) Seed Oil, Prunus Persica (Peach) Fruit Extract, Prunus Persica (Peach) Flower Extract\u003c\/p\u003e\u003cp\u003e11 Low-Key:\u003cbr\u003eHydrogenated Polyisobutene, Diisostearyl Malate, Squalane, Trimethylsiloxyphenyl Dimethicone, Octyldodecanol, Dipentaerythrityl Tetrahydroxystearate\/Tetraisostearate, Pentaerythrityl Tetraisostearate, Microcrystalline Wax, Phytosteryl\/Isostearyl\/Cetyl\/Stearyl\/Behenyl Dimer Dilinoleate, Synthetic Wax, Paraffin, Polyethylene, Phytosteryl Macadamiate, Polyglyceryl-2 Triisostearate, Silica Dimethyl Silylate, Titanium Dioxide (CI 77891), Cera Microcristallina, Iron Oxides (CI 77491), Iron Oxides (CI 77492), Red 6 (CI 15850), Red 7 Lake (CI 15850), Tocopheryl Acetate, Polyglyceryl-2 Diisostearate, Iron Oxides (CI 77499), Caprylyl Glycol, Glyceryl Caprylate, Red 27 (CI 45410), Water, Madecassoside, Butylene Glycol, Glycerin, Tocopherol, Sucrose Palmitate, Hydrogenated Lecithin, 1,2-Hexanediol, Macadamia Integrifolia Seed Oil, Olea Europaea (Olive) Fruit Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Vitis Vinifera (Grape) Seed Oil, Prunus Persica (Peach) Fruit Extract, Prunus Persica (Peach) Flower Extract\\\u003c\/p\u003e\u003cp\u003e12 Alluring:\u003cbr\u003eHydrogenated Polyisobutene, Diisostearyl Malate, Squalane, Trimethylsiloxyphenyl Dimethicone, Octyldodecanol, Pentaerythrityl Tetraisostearate, Dipentaerythrityl Tetrahydroxystearate\/Tetraisostearate, Microcrystalline Wax, Phytosteryl\/Isostearyl\/Cetyl\/Stearyl\/Behenyl Dimer Dilinoleate, Synthetic Wax, Paraffin, Polyethylene, Phytosteryl Macadamiate, Silica Dimethyl Silylate, Polyglyceryl-2 Triisostearate, Cera Microcristallina, Red 28 Lake (CI 45410), Titanium Dioxide (CI 77891), Red 7 Lake (CI 15850), Polyglyceryl-2 Diisostearate, Yellow 6 Lake (CI 15985), Red 33 Lake (CI 17200), Iron Oxides (CI 77491), Tocopheryl Acetate, Caprylyl Glycol, Glyceryl Caprylate, Iron Oxides (CI 77499), Red 27 (CI 45410), Water, Madecassoside, Butylene Glycol, Glycerin, Tocopherol, Sucrose Palmitate, Hydrogenated Lecithin, 1,2-Hexanediol, Macadamia Integrifolia Seed Oil, Olea Europaea (Olive) Fruit Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Vitis Vinifera (Grape) Seed Oil, Prunus Persica (Peach) Fruit Extract, Prunus Persica (Peach) Flower Extract\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eApply directly onto lips as needed. Layer for deeper color payoff and added hydration.\u003c\/p\u003e","brand":"athe","offers":[{"title":"01 Authentic","offer_id":45396623229014,"sku":"HC-7656","price":25.0,"currency_code":"USD","in_stock":false},{"title":"04 Brave","offer_id":45396623261782,"sku":"HC-7657","price":25.0,"currency_code":"USD","in_stock":false},{"title":"11 Low-Key","offer_id":45396623294550,"sku":"HC-7658","price":25.0,"currency_code":"USD","in_stock":false},{"title":"12 Alluring","offer_id":45396623327318,"sku":"HC-7659","price":25.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/5979\/6566\/files\/1780639619941_d5a4ef83b2f441f382969700b4c315ed.jpg?v=1784625952"},{"product_id":"athe-authentic-lip-glowy-balm-3-3g-6-colors","title":"[athe] Authentic Lip Glowy Balm 3.3g - 6 Colors","description":"\u003cp\u003eThis solid-form lip gloss, enriched with 80% moisturizing ingredients, gently smooths away lip flakes and diminishes fine lines, instantly giving your lips volumized appearance.\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003e01 Baby:\u003cbr\u003eBis- Behenyl\/Isostearyl\/Phytost eryl Dimer Dilinoleyl Dimer DilinoleateDiisostearyl MalateBis-Diglyceryl Polyacyladipate-2Hydrogenated PolyisobutenePolyglyceryl-2 TriisostearateOctyldodecanolPropylene Glycol DibenzoateDioctyldodecyl Dimer DilinoleateParaffinMicrocrystalline WaxTridecyl TrimellitateDiglyceryl Sebacate\/IsopalmitateSynthetic Wax\"Titanium Dioxide (CI77891)\"Cera Microcristallina (EU)\"Ethylene\/PropyleneCopolymer\"PropanediolIron Oxides (CI 77492)Iron Oxides (CI 77491)Disteardimonium HectoriteAdenosineRed 7 Lake (CI 15850)Polyglyceryl-2 DiisostearatePropylene CarbonateBlue 1 Lake (CI 42090)TocopherolWaterCeramide NPSqualaneTrehaloseGlyceryl GlucosideEthylhexyl PalmitateTribeheninGlycerinSorbitan IsostearateButylene GlycolTremella Fuciformis (Mushroom) Extract1,2-HexanediolGlucoseLactic AcidPalmitoyl Tripeptide-1Anemarrhena Asphodeloides Root Extract\u003c\/p\u003e\u003cp\u003e04 Dazzle\u003cbr\u003eBis-Behenyl\/Isostearyl\/Phytosteryl Dimer Dilinoleyl Dimer DilinoleateDiisostearyl MalateBis-Diglyceryl Polyacyladipate-2Hydrogenated PolyisobutenePolyglyceryl-2 TriisostearateOctyldodecanolPropylene Glycol DibenzoateDioctyldodecyl Dimer DilinoleateParaffinMicrocrystalline WaxTridecyl TrimellitateDiglyceryl Sebacate\/IsopalmitateSynthetic WaxTitanium Dioxide (CI 77891)Cera Microcristallina (EU)Iron Oxides (CI 77492)Ethylene\/Propylene CopolymerIron Oxides (CI 77491)PropanediolDisteardimonium HectoriteRed 7 Lake (CI 15850)AdenosinePolyglyceryl-2 DiisostearatePropylene CarbonateIron Oxides (CI 77499)TocopherolWaterCeramide NPSqualaneTrehaloseGlyceryl GlucosideEthylhexyl PalmitateTribeheninGlycerinSorbitan IsostearateButylene GlycolTremella Fuciformis (Mushroom) Extract1,2-HexanediolGlucoseLactic AcidPalmitoyl Tripeptide-1Anemarrhena Asphodeloides Root Extract\u003c\/p\u003e\u003cp\u003e05 May\u003cbr\u003eBis-Behenyl\/Isostearyl\/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate Diisostearyl Malate Bis-Diglyceryl Polyacyladipate-2 Hydrogenated Polyisobutene Polyglyceryl-2 Triisostearate Octyldodecanol Propylene Glycol Dibenzoate Dioctyldodecyl Dimer Dilinoleate Paraffin Microcrystalline Wax Tridecyl Trimellitate Diglyceryl Sebacate\/Isopalmitate Synthetic Wax Titanium Dioxide (CI 77891) Cera Microcristallina (EU) Ethylene\/Propylene Copolymer Iron Oxides (CI 77491) Propanediol Iron Oxides (CI 77492) Disteardimonium Hectorite Adenosine Iron Oxides (CI 77499) Propylene Carbonate Blue 1 Lake (CI 42090) Red 7 Lake (CI 15850) Polyglyceryl-2 Diisostearate Tocopherol Water Ceramide NP Squalane Trehalose Glyceryl Glucoside Ethylhexyl Palmitate Tribehenin Glycerin Sorbitan Isostearate Butylene Glycol Tremella Fuciformis (Mushroom) Extract 1,2-Hexanediol Glucose Lactic Acid Palmitoyl Tripeptide-1 Anemarrhena Asphodeloides Root Extract\u003c\/p\u003e\u003cp\u003e08 Fig Core\u003cbr\u003eBis-Behenyl\/Isostearyl\/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate Diisostearyl Malate Bis-Diglyceryl Polyacyladipate-2 Hydrogenated Polyisobutene Polyglyceryl-2 Triisostearate Octyldodecanol Propylene Glycol Dibenzoate Dioctyldodecyl Dimer Dilinoleate Paraffin Microcrystalline Wax Tridecyl Trimellitate Diglyceryl Sebacate\/Isopalmitate Synthetic Wax Titanium Dioxide (CI 77891) Cera Microcristallina (EU) Yellow 6 Lake (CI 15985) Ethylene\/Propylene Copolymer Propanediol Red 7 Lake (CI 15850) Yellow 5 Lake (CI 19140) Disteardimonium Hectorite Polyglyceryl-2 Diisostearate Adenosine Iron Oxides (CI 77499) Iron Oxides (CI 77492) Propylene Carbonate Tocopherol Water Ceramide NP Squalane Trehalose Glyceryl Glucoside Ethylhexyl Palmitate Tribehenin Glycerin Sorbitan Isostearate Butylene Glycol Tremella Fuciformis (Mushroom) Extract 1,2-Hexanediol Glucose Lactic Acid Palmitoyl Tripeptide-1 Anemarrhena Asphodeloides Root Extract\u003c\/p\u003e\u003cp\u003e10 Newdy\u003cbr\u003eBis-Behenyl\/Isostearyl\/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate Diisostearyl Malate Bis-Diglyceryl Polyacyladipate-2 Hydrogenated Polyisobutene Polyglyceryl-2 Triisostearate Octyldodecanol Propylene Glycol Dibenzoate Dioctyldodecyl Dimer Dilinoleate Paraffin Microcrystalline Wax Tridecyl Trimellitate Diglyceryl Sebacate\/Isopalmitate Synthetic Wax Titanium Dioxide (CI 77891) Cera Microcristallina (EU) Ethylene\/Propylene Copolymer Propanediol Iron Oxides (CI 77491) Iron Oxides (CI 77492) Disteardimonium Hectorite Adenosine Blue 1 Lake (CI 42090) Propylene Carbonate Red 7 Lake (CI 15850) Polyglyceryl-2 Diisostearate Tocopherol Water Ceramide NP Squalane Trehalose Glyceryl Glucoside Ethylhexyl Palmitate Tribehenin Glycerin Sorbitan Isostearate Butylene Glycol Tremella Fuciformis (Mushroom) Extract 1,2-Hexanediol Glucose Lactic Acid Palmitoyl Tripeptide-1 Anemarrhena Asphodeloides Root Extract\u003c\/p\u003e\u003cp\u003e11 Dream\u003cbr\u003eBis-Behenyl\/Isostearyl\/Phytosteryl Dimer Dilinoleyl Dimer DilinoleateDiisostearyl MalateBis-Diglyceryl Polyacyladipate-2Hydrogenated PolyisobutenePolyglyceryl-2 TriisostearateOctyldodecanolPropylene Glycol DibenzoateDioctyldodecyl Dimer DilinoleateParaffinTridecyl TrimellitateMicrocrystalline WaxDiglyceryl Sebacate\/IsopalmitateSynthetic WaxTitanium Dioxide (CI 77891)Cera MicrocristallinaEthylene\/Propylene CopolymerPolyethylenePropanediolIron Oxides (CI 77491)Iron Oxides (CI 77492)Disteardimonium HectoriteRed 7 Lake (CI 15850)AdenosineYellow 5 Lake (CI 19140)Polyglyceryl-2 DiisostearatePropylene CarbonateIron Oxides (CI 77499)TocopherolWaterCeramide NPSqualaneTrehaloseGlyceryl GlucosideEthylhexyl PalmitateTribeheninGlycerinSorbitan IsostearateButylene GlycolTremella Fuciformis (Mushroom) Extract1,2-HexanediolGlucoseLactic AcidPalmitoyl Tripeptide-1Anemarrhena Asphodeloides Root Extract\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eApply it all over the lips along the lips line\u003c\/p\u003e","brand":"athe","offers":[{"title":"01 Baby","offer_id":45396623786070,"sku":"HC-7675","price":25.0,"currency_code":"USD","in_stock":false},{"title":"04 Dazzle","offer_id":45396623818838,"sku":"HC-7694","price":25.0,"currency_code":"USD","in_stock":false},{"title":"05 May","offer_id":45396623851606,"sku":"HC-7695","price":25.0,"currency_code":"USD","in_stock":false},{"title":"08 Fig Core","offer_id":45396623884374,"sku":"HC-7696","price":25.0,"currency_code":"USD","in_stock":false},{"title":"10 Newdy","offer_id":45396623917142,"sku":"HC-7697","price":25.0,"currency_code":"USD","in_stock":false},{"title":"11 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